Marketing Management English

Question. EMI is a marketing tool if _______________

Ans: It is very low

Question. Which one of the following may be classified as FMCG?

Ans: Tobacco products

Question. Buyer resistance in a sales deal can be overcome by means of

Ans: Arguing skills

Question. Best, important and the central activity of a business is known as its

Ans: Core competency

Question. The target group for home loans is

Ans: Individuals not owning any house

Question. Delivery channels means

Ans: Sales outlets

Question. Using a customer’s buying history to select them for related offers is known as

Ans: Cross selling

Question. The concept of selling is different from marketing and aims at profit maximization through

Ans: Increasing sales volume of quality products

Question. The segmentation of markets based on the gender of the customer is a type of

Ans: Demographic segmentation

Question. Mass communication with customers or potential customers, usually through paid public media is known as

Ans: Advertising

Question. A ‘Call’ means

Ans: Contacting a prospective customer

Question. ‘Prospect’ means

Ans: A likely buyer

Question. KYC means

Ans: Keep your Credit Card

Question. Good customer service is an extended arm of

Ans: Service marketing

Question. A company’s ability to perform in one or more ways that competitors cannot or will not match is known as its

Ans: Competitive advantage

Question. An audio or video advertising announcement usually presented on television, radio or in a movie theater is called

Ans: Publicity

Question. Electrical goods such as TVs, videos, stereo systems etc., used for home entertainment are known as

Ans: Brown Goods

Question. A very large market segment or wide collection of smaller segment is called

Ans: Mass market

Question. Customer retention can be ensured by

Ans: Personalized services

Question. The target group for a car loan is

Ans: A family with more than 2 members

Question. Standard marketing practices include

Ans: Lowering the selling price

Question. Market segmentation means dividing

Ans: The market, as per the tastes and needs of different groups

Question. The process of discovering patterns and relationships using the available customer data to reveal what customers want and how they act is known as

Ans: Data mining

Question. Telemarketing means

Ans: Marketing through telephone calls

Question. Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as

Ans: Upselling

Question. The modern marketing concept asserts that ‘marketing’ starts with the product idea and ends with

Ans: Customer satisfaction

Question. One of the following is not required in a good sales person. Find the same

Ans: Sympathetic approach

Question. List of people who do not wish to receive telemarketing calls is

Ans: Do not call list

Question. Marketing of goods experimentally in several carefully selected areas before releasing them on a wide scale is known as

Ans: Test marketing

Question. Motivation in marketing means

Ans: Inspiring sales persons to sell more

Question. Setting price of a product based on the buyer’s perceptions of value rather than on the seller’s cost is known as

Ans: Value based pricing

Question. Which one of the following best describes the term ‘Negative Demand’?

Ans: Consumers dislike a product and may even pay to avoid it

Question. Leads for canvassing home loan accounts can be obtained from

Ans: Individuals building one’s own house

Question. Internet Banking can be popularized by way of

Ans: Better technology

Question. Uncertain outcomes involving the market for goods and services, such as the possibility of price declines or increases, changes in consumer preferences and/or changes in the nature of competition is called

Ans: Market risk

Question. Good competition helps in

Ans: Improved customer service

Question. The systematic gathering, recording and analyzing of data with respect to a particular market is known as

Ans: Marketing research

Question. The most common source for leads generation for any company is

Ans: Yellow pages

Question. Marketing is required in banks due to

Ans: Globalisation

Question. Marketing is

Ans: A collective process

Question. Marketing should be resorted

Ans: Depends on the product

Question. HNI means

Ans: High network individual

Question. Marketing strategies means

Ans: Plan for effective marketing,Type of marketing style,Market demands

Question. Market plan is

Ans: A comprehensive document for marketing strategies

Question. The meaning of digital marketing is

Ans: Selling through internet

Question. Target group means

Ans: Group of people likely to buy the identified product

Question. The target group for Home Loans are

Ans: Salaried person,Businessman,Professionals

Comments

Post a Comment

Popular posts from this blog

জন্ম নিবন্ধন সংশোধন

  Privacy Policy Ting Tong. built the জন্ম নিবন্ধন সংশোধন app as a Free app. This SERVICE is provided by Ting Tong. at no cost and is intended for use as is. This page is used to inform visitors regarding my policies with the collection, use, and disclosure of Personal Information if anyone decided to use my Service. If you choose to use my Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that I collect is used for providing and improving the Service. I will not use or share your information with anyone except as described in this Privacy Policy. The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which are accessible at জন্ম নিবন্ধন সংশোধন unless otherwise defined in this Privacy Policy. Information Collection and Use For a better experience, while using our Service, I may require you to provide us with certain personally identifiable information. The information that I re...
Read more

জন্ম নিবন্ধন যাচাই

  Privacy Policy ting tong. built the জন্ম নিবন্ধন যাচাই app as a Free app. This SERVICE is provided by ting tong. at no cost and is intended for use as is. This page is used to inform visitors regarding my policies with the collection, use, and disclosure of Personal Information if anyone decided to use my Service. If you choose to use my Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that I collect is used for providing and improving the Service. I will not use or share your information with anyone except as described in this Privacy Policy. The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which are accessible at জন্ম নিবন্ধন যাচাই unless otherwise defined in this Privacy Policy. Information Collection and Use For a better experience, while using our Service, I may require you to provide us with certain personally identifiable information. The information that I requ...
Read more

জন্ম নিবন্ধন

  Privacy Policy built the জন্ম নিবন্ধন app as a Free app. This SERVICE is provided by at no cost and is intended for use as is. This page is used to inform visitors regarding my policies with the collection, use, and disclosure of Personal Information if anyone decided to use my Service. If you choose to use my Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that I collect is used for providing and improving the Service. I will not use or share your information with anyone except as described in this Privacy Policy. The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which are accessible at জন্ম নিবন্ধন unless otherwise defined in this Privacy Policy. Information Collection and Use For a better experience, while using our Service, I may require you to provide us with certain personally identifiable information. The information that I request will be retained on your devic...
Read more